
Well that was quite the delay between posts! I've just been working on applications for writing grants again, and thought I might share what I came up with for a project statement. This after a failed attempt to compose a revised proposal that ended up being 100 pages in length!! FYI: it is very difficult to write a dissertation proposal after one has completed half the research, but a very good tactic to refocus on the core objectives of the project. I'm getting there. I want to submit the revised proposal December 1 so that I can hammer out an outline mid-January and start writing in February. That gives me ample time (I think) to wrap things up by June 2011. Anyway, so this is the proposal I submitted to AAUW for their dissertation fellowship competition:
"Indie Music in post-Bomb Bali: Participant Practices, Scene Subjectivities"
During Bali’s last decade of social and economic uncertainty, residents struggled to recover from terrorist bombings, a SARS epidemic, and the global financial crisis. Despite these challenges, a distinctly non-commercial indie music scene is thriving. The indie scene (
sken indie), comprised of music producers and fans united by DIY ethic and disdain for the monolithic mainstream of the Indonesian popular music industry, has established a local music market comparable in output and genre diversity to the major indie markets of Java. Commercial recognition and financial success are tangential issues for scene members, however. What, specifically, preoccupies them is key to understanding the scene’s historical growth and staying power.
This dissertation examines indie scene participant practices including rehearsals, performances, recording sessions, album production and promotion, tours, and ritual “hanging out” (nongkrong) as the conduits by which core ideals of social and musical difference are created and shared. Through a theoretical framework derived from sociological phenomenology, I demonstrate that habitual, music-related activities, as social interaction, establish subjectivities that, as they come to be mutually valued, are directly implicated in the process of strengthening social alliances.
Research Method and Theoretical FrameworkThis research engages ethnographic methods for a two-part analysis beginning with the collection of qualitative data. Data collection involves twenty months participant observation in all focus activities, formal interview, feedback interview—the review, together with scene participants, of video, audio, and photographic documentation of scene activities (Stone and Stone 1981)—and examination of promotional materials including posters, stickers, t-shirts, and web-based promotions media.
In order to interpret my ethnographic record, I employ theories on the social constitution of experience drawn from sociological phenomenology (Schutz 1964[1951] and Berger and Luckmann 1966) and Blumer’s seminal work on symbolic interactionism (1993 [1969]). A combination of these theories treats individuals as pragmatic actors who deal with the things they encounter in daily life through communication with fellow actors. Scene activities are analyzed as examples of joint action to which scene participants assign meaning and from which they elucidate thematic preoccupations. Individuals, thus, actively interpret their social worlds rather than passively conform to overarching social structures. This theoretical framework opposes a structuralist or functionalist analysis which would treat the indie scene values examined here as “constructs” governing behavior rather than as dynamic ideals resulting from an ongoing cooperative effort to interpret shared experiences.
Research ScopeThis project focuses on primary facilitators for scene sustainability, including musicians, band managers, sponsors, music journalists, publicists, recording producers, sound engineers, roadies, and venue owners, as well as informal support teams comprised of band members’ families, fans, and friends. Together, scene members engage in a number of frequent practices that determine overall scene dynamics and values.
Scene PracticesBand rehearsals take place in home-based studios owned by scene participants or at formal rehearsal studios available for rent. During rehearsals, bands meet to prepare for a concert or recording session and discuss upcoming events and general logistics, such as scheduling issues and budget. Performance opportunities range from large-scale music festivals to university events, special community outdoor gatherings like a motorcycle rally or neighborhood bazaar, paid performances for large music venues such as Hard Rock Café, unpaid gigs at smaller clubs owned by scene members, store openings at shopping centers, political rallies and fundraisers, and special events at favorite indie hangouts, including family compounds and independently owned cassette/CD distribution outlets (distro).
Song recording and album production preoccupy a band and a production house’s staff for months. Indie bands release their albums independently; they raise the financial capital to record, mix, and master audio tracks, as well as produce, print, and distribute their albums without a contract with a Jakarta-based national or international major label. Promotional activities for a new album can include local performances and nationwide tours, design and distribution of band merchandise, print and broadcast media interviews, and a range of self-promotion activities on the Internet. Tours most frequently bring senior bands to Jakarta and Java’s major cities, including Bandung, Yogyakarta, Surabaya, and Malang. Touring is not only an essential means for indie bands to widen their fan-base and distribute their albums and merchandise, but it is also a strategy for strengthening bonds with indie scene participants in other parts of Indonesia. Thus, tours help to develop a national network of indie music producers and fans.
A final indie scene activity intersecting all others is nongkrong, hanging out. Together at cafes, music stores, the beach, friends’ houses, or studios, scene members smoke, joke, strum guitars, and talk about music. Nongkrong may be the activity least focused on music production, but it is critically important for deep, mutual reflection about scene ideals.
Scene SubjectivitiesEthnomusicologists frequently argue that music performance can strengthen social bonds by communicating shared values based on factors like, nationality, religion, race, gender, and class. This project suggests people also form social alliances based on their shared understandings of music-related practices. The indie scene is characterized by demographic heterogeneity; it includes the relatively affluent and poor, the university educated and high school dropouts, Javanese and Balinese, Hindus, Muslims, Christians and Agnostics. Women, who are largely excluded from active participation in many types of music making in Indonesia, are performers in the indie scene as well, and are even more frequently afforded crucial supportive roles as managers, publicists, and members of support teams. Principally, notions about music, rather than ethnicity, religion, or some other aspect of members’ social backgrounds, establish social connections in the indie scene.
Based on research to date, I have identified five shared—although flexible and frequently debated—scene subjectivities that are emergent within scene members’ habitual, music-related practices. Work ethic (
etika kerja), artistic integrity (
kejujuran artistik), genre (
aliran), creativity (
kreativitas), and talent (
bakat) are collective values and, collectively, a primary means of identifying and sustaining the scene.
Work ethic is the most prominent preoccupation for scene members. While different artists have different professional goals, all indie musicians value a code of artistic independence they call the DIY (do-it-yourself) ethic. Musicians and their often-unpaid managers, publicists, and roadies must work hard to pursue their artistic and professional visions, and hard work becomes a primary value in the scene. The designation “indie” is a badge of honor for many artists, an indicator that powerful entertainment conglomerates do not influence one’s artistic vision. Being indie, thus, is a matter of artistic integrity, and this directly impacts aesthetic parameters. Scene members establish genre ideologies, aesthetic criteria by which they determine whether or not an artist’s music is considered indie. Certain genres, generally falling under the umbrella term pop, are considered mainstream, diluted, or commercial; these genres are not indie. Diverse genres, including blues, grunge, hard rock, death metal, grindcore, punk, hardcore, rockabilly, psychobilly, and electronica coexist within the indie scene because they are acceptably antithetical to mainstream music.
While scene members expect artists to meet certain expectations based on genre standards, they also tend to value musical creativity over strict adherence to a particular style. Artists should create something new or different—an alternative to the mediocrity of carbon-copy pop hits they identify with the national recording industry. Finally, indie participants take pride in the quality of indie performances. They have developed specific vocabulary for commenting upon the skill level of vocalists, guitarists, drummers, and other players. It is not sufficient, however, for someone to be a “good” vocalist; one is judged based on the genre(s) with which one identifies, so that one must be a good vocalist within the parameters of one’s chosen genre.
These various preoccupations are implicated in processes of differentiation; subjectivities are a means for scene members to determine who belongs. Who the “Other” is for indie participants varies: it may at once be an artist whose pedestrian pop ballad becomes a number-one hit on the radio, a club owner who only hires top-40 cover bands or foreign DJs, or even members of a “former” indie band who compromised their artistic integrity in order to secure a major label contract. Scene membership is a matter of choice, and continued “enrollment” is contingent upon individuals’ engagements with key subjectivities. The subjectivities are not fixed scaffolding on which individuals hang their own interpretations. Rather, they are emergent within individuals’ interactions with one another.
This project is critical for illustrating the importance of musical practice as a strategy for communal bond forging. Through a phenomenological lens, I observe that interaction between individuals through habitual activities, rather than predefined social frameworks or codes of behavior, generates social meaning. The practices that give rise to these meanings are directly responsible for a scenic atmosphere of camaraderie and social closeness locally, and for a deeply felt allegiance to likeminded indie scene participants elsewhere in Indonesia.
Photograph: Wah Agus, lead vocalist for Orgasmatron during a guest spot at Kuta Carnival. Photograph by Rebekah E. Moore